In the fall of 2005, the Missouri Regional Cuisines Project and University of Missouri, along with several partners, launched an extensive map of the pilot project known as the Mississippi River Hills Region. The map of the six-county region contained many sites and business. With 50,000 of the maps printed, this paper media was used to introduce the concept of using the micro-climate of the River Hills to add value to the products grown in the soils of the region.
The line “I’ve been everywhere, man, I’ve been everywhere” from a song of many years ago comes to mind as I think of places the MRH regional map went. Besides blanketing the region and the State of Missouri, the map went to conferences across the USA, and it has been in both Washington D.C. offices of Congresswoman Joann Emerson and Congressman Russ Carnahan.
The success of the Mississippi River Hills regional map sparked a desire of the newly formed Mississippi River Hills Association to create its version. After nearly a year of planning, selling spaces, and design the new map was born!
Speaking of design, Michael Bricknell, son of MRHA members Steve & Julie Bricknell, did an amazing job designing the printed map and the website version. Michael works in Wisconsin where he is also working on his GIS certificate. Michael took several hot-off-the-press copies to the Wisconsin Land Information Association conference the end of February where he won first place in the brochure category and first place overall in the student category. Go, Michael!!
Distribution has started so keep your eye out for them. If your business needs a supply for customers, send me an e-mail and we'll get together. Also, Michael designed a website version that is just as impressive. Once they are loaded I’ll post the progress on this blog and the MRHA Facebook page.
Monday, March 29, 2010
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